Tuesday, November 21, 2006

Web 2.0, Data Gathering, and Flickr

Flickr has found an interesting way to leverage the data from their community of users. When pictures are uploaded to Flickr, meta-data about the camera used to take the pictures is uploaded along with the the photographs. Flickr is now providing this information for anyone to view, while using it to drive traffic to Yahoo shopping (as most of you know, Yahoo owns Flickr).

I like their innovative approach to reusing the data; however, Yahoo is not as good at Google about distinguishing between content and advertising.

For example, the main part of the camera page prominently displayed at the top shows a “Featured Model” camera, which is actually an advertisement. In tiny light gray letters under the feature, you'll find this small disclaimer: “Featured Model is a sponsored placement.” The idea is really cool, but credibility with users would be increased if Flickr / Yahoo flipped the approach to feature the content (which cameras are really being used) while still providing clearly delineated advertising from sponsors.

1 comment:

Unknown said...

Web 2.0 meet contentpop.com...
contentpop is the newest web 2.0 site, similar to digg.com, but also very different. I enjoy using contentpop over digg for several reasons. First of which is the ease of use. I can go to contentpop, type in what I want to find, and I am taken to a list of communities, not just pages and pages of links. These user generated communities were built into this site to put the SOCIAL back into 'social networking' Users add content to communities and share them with others that have the same interests. The second reason that I believe contentpop is better is because you can delete content if you find it unsuitable, out of place, or if the link doesn't work. This also makes the site easier to navigate because you don't have to sift through links that don't even exist. Come and judge the site for yourself, but I'm sure you will enjoy it!
Here is one of my communities: